“On March 15th, 2019, Binjiang Service successfully listed in Hong Kong. However, it is never an ending point but a new start. Keeping on learning is the only way to create and maintain our enterprise success.” It is the opening remarks from Zhu Lidong, the Board Chairman and General Manager of Binjiang Property, at Binjiang Property service skills training on November 3rd.

That day, a total of 230 Binjiang Property staff at assistant level or above from various places attended this “Keep Learning, Forge Ahead” service skills training organized by the company. At this long-awaited training, company’s management delivered lectures meticulously, and experts from Greentown shared their experience.

Vice-General Manager of Binjiang Property Coast Area Cheng Yanfei was the first to give a lecture on “How to Undertake a Second-hand Project”. As the competition for good second-hand projects is getting fiercer in current market, it is the common concern and interest of all on-site trainees to learn to handle a second-hand project properly.

Starting from the definition and features of second-hand projects, Cheng Yanfei went deeper and deeper into the topic. She deeply explained various phases and work focuses and carefully introduced the whole process from preliminary negotiation, bidding winning, contract conclusion, on-site handover, official takeover, to completion of centralized rectification. Taking her team’s undertaking of Inmost Palace which is Binjiang Property’s first high-end second-hand property as an example, Cheng Yanfei shared her experience which is really thought -provoking.

According to Abraham Maslow’s proposal of a hierarchy of human needs which is familiar to most of us, humans will seek to satisfy successively higher needs that occupy a set hierarchy from physiological needs, safety needs, belongingness and love needs, self-esteem needs, to self-actualization needs. The nature of “property service control risk” shared by Binhe Property’s Vice-General Manager Zhang Bin exactly reflects the “safety needs” in Maslow’s theory.

Zhang Bin put forward nine property service control risks, namely, risk of property management project undertaking, security risk, risk of fire and hidden hazards, decoration management risk, risk of falling objects, property service charging risk, public facility and equipment risk, public environment risk, and vehicle management risk, and also offered corresponding prevention measures. Explanation of cases about risk of fire and hidden hazards and risk of falling objects once again alarms that we must live a civilized life and eliminate the hidden dangers around us as we live once only and have no chance to retry it.

Garden landscape is one of golden cards of Binjiang properties and is also one of the biggest reasons of Binjiang Property fans’ love to Binjiang’s properties. Xiao Guangzhu, i.e. the Project Director of Binjiang Property Myriad Area, shared practical experience of greening management closely related to community work. He said, “Greening staffs often tell that they put 30% of efforts in planting and 70% in maintaining. Apparently maintaining is of great significance.”

With a number of pictures accumulated in daily work, he introduced the maintenance standards for arbors, palms, hedges, shrubs, cover plants and lawns, and showed all efforts greening staffs had made to present the best scenery every day. From Xiao Guangzhu’s sharing, we also noticed a detail that the greening staff decorated tree holes in the community with pebbles and volcanic rocks to make a harmonious picture, showing an aesthetic improvement of greening staffs.

Greentown Service is an eminent leader of the industry and has always been a model that Binjiang Property has been learning from. The most expecting part of that day’s training must be the sharing from Yang Zhangfa, the Deputy Chair of the Board of Greentown Service Group, and from Fan Li, the Vice President of Greentown Service Consultancy Group.

Invited by Binjiang Property, the two senior executives from Greentown shared the ontology service and expansion and management principles of Greentown and were well received by all attendees. This is also the first time that senior executives of Greentown Service take a part in Binjiang Property’s training class.

Before attending the training in the afternoon, Ms. Fan Li, the Vice President of Greentown Service Consultancy Group, just finished the half-marathon with great perseverance and won a prize that morning. And at the training site, she first shared such joy with everyone, and then shared Greentown’s secret of ontology service, market expansion, and community management.

“What supports Greentown Service’s development until today?” President Fan started her speech with such words which immediately attracted people’s attention. From Fan’s speech, we could see her love to and persistence in marathon, which not only conveys the idea of “Run through Scenery and Run into You” but also reflects Greentown’s perseverance and determination.

“The four strategies, a management and control system with strong executive force, a complete ontology construction system, a quality awareness of keeping improving, and an unshaken and independent development resolution, are the basis of Greentown Service’s success today.” President Fan also stressed, “In Greentown, employees are the only main body. Employees are the foundation of company’s development while company is a platform or employees’ development. What employees can acquire from the company is income and growth as well.”

As for market expansion, Fan believes that development is the absolute principle. Marketization is a must path for development of an enterprise. Does Greentown have any unique ideas about community management? Fan particularly emphasized that community management is not commercial but, in essence, is about to satisfy service demands of proprietors. Her words are so sapiential and enlightening.

Yang Zhangfa, the Deputy Chair of the Board of Greentown Service Group, started his speech in a humorous tone with a short story, explaining his idea of value creation in the service industry varying from person to person and attracting people’s attention back to the ontology construction of Greentown Service.

Yang has his own valuable opinions on property service technology application, product, service, and management, and believes that the closeness of property services and technology needs to be further improved and implemented. Besides, except for community management and market expansion, market mechanism and team are still of great importance, Yang stressed.

As the training was coming to its end, the management of Binjiang Property exchanged ideas with Yang, and the technology application in property management was again mentioned. How should we apply technology in practical property management? Yang explained that the technology should be first embodied in service. Application of technology should serve the grassroots employees to reduce their burden and be easy to use, and then should give proprietors a better technology experience. This face-to-face communication enabled staffs of Binjiang Property to learn Greentown Service’s core system once again.

Zhu Lidong, the Board Chairman and General Manager of Binjiang Property, summarized, “Today, not only have we had lectures from our internal instructors in the morning, but we have learned the essential and core experience from experts of Greentown Service. We should create and maintain a good atmosphere of mutual learning and apply good methods we learn from other advanced and excellent enterprises in our work. We do benefit a lot from today’s sharing.”

Just as what Zhu said, “We should apply what we learn from Greentown Service to our practical work”. As time goes by and the learning and implementation are getting more thorough, Binjiang Property will absorb others’ strength and integrate all learning essence to firmly and forcefully step up to a new stage.