The meaning of the Power of Community lies in making a mickle by many a little. Binjiang Property’s store at “Le Nong She” which is the official platform for poverty alleviation and farmer support designated by China Property Management Institute has witnessed the growth of such power.

On December 11th 2019, the second board meeting of China Poverty Alleviation Community Association was held in Beijing. With unremitting efforts of all staff, Binjiang Property finally sold 17,200 catties of agricultural products, ranked 32nd in the TOP 50 of China Honored Property Management Companies, which made it the winner of “The Power of Community” Enterprise Contribution Award for Consumption for Poverty Alleviation, an award for the said TOP 50 property management companies.

Besides, Binjiang Property Kunlun Mansion achieved sales of 2327.86 catties and was titled “Model Community of Consumption for Poverty Alleviation”, a title for communities ranked TOP 100 China Honored Communities.

Binjiang Property’s winning of “The Power of Community” Enterprise Contribution Award for Consumption for Poverty Alleviation is a result of Binjiang Property and its service centers actively mobilizing employees, proprietors and customers and advocating taking part in consumption for poverty alleviation through Le Nong She online platform. With joint efforts of all people, the sales volume achieved by Binjiang Property reached 17,200 catties by December 4th, 2019, making Binjiang Property one of TOP 50 China Honored Property Management Companies.

Kunlun Mansion Project Director Xie Qifeng and his team has been operating the Store of Kunlun Mansion on Le Nong She very diligently. Every time when the property management staff communicate with proprietors, they would actively recommend new products on Le Nong She online platform such as Luochuan apple, Gannan navel orange, and rice to proprietors who are satisfied with quality of such products. Director Xie will also teach proprietors how to order online in person. Proprietors are always very pleased with services provided by property management staff. It is because of continuous accumulation of small orders from employees and proprietors and careful large customer maintenance that the Kunlun Mansion property management team has made such great achievement of being listed in TOP 100 China Model Communities.

“Bring a Catty Home” is the core concept of the special project of “The Power of Community” Consumption for Poverty Alleviation. Ever since the launch of “One-Catty Fair” Consumption for Poverty Alleviation project in Hangzhou in October this year, Binjiang Property has been actively pushing ahead both offline placement and online platform promotion during community activities, attempting to let proprietors enjoy more high-quality agricultural products.

Binjiang Property community activity themed “The Power of Community” has successively entered various communities including Golden Dawn, New City Time Square, The City Star, and Myriad Star, and many selenium-enriched products from Enshi City Hubei Province including cereals, camellia oil, local eggs, tea, and rice have been introduced to proprietors and got a good feedback. There was a strong demand for special selenium-enriched Enshi products at The City Star and many proprietors told that they wanted some more Enshi products in next community activity. Proprietors also scanned QR code of Le Nong She to participated in the online “Bring a Catty Home” activity. By buying rather than donating, proprietors show their sincere love to the people of poor mountainous regions.

“Bring a Catty Home” is an advocacy of consumption for poverty alleviation. Actually most of us bring back 5, 10, and even 100 catties. This power is and will last forever. Everyone of Binjiang proprietors and employees hold the same wish of building a lighthouse for poor families to light up their way forward, as well as inspiring, by such catties which like stars twinkling in the night sky, more people to offer their love.