Sound the Drums and Set Forth Once Again, Take the Oars and Set Sail for a New Journey!
Amidst the eternal journeying of the sun and moon, a new year flourishes with promises. On January 18th, 2025, the Binjiang Property 2024 Annual Work Summary and Award Ceremony was successfully held in Hangzhou in the form of a video conference with one main venue and 24 sub-venues. Yu Zhongxiang, the Chairman and General Manager of Binjiang Property, delivered a general review of the performance in 2024 and gave directives for 2025.
The past year was an extraordinary period characterized by significant challenges in economic development and real estate markets and increasingly severe industry competition. Against such a backdrop, Binjiang Property consolidated its efforts and overcame numerous challenges to promote market demands, enhance management efficiency, nurture talents, ensure financial compliance, and improve informatization, successfully securing the steady progression of various business operations and a moderate expansion of the company scale. Always upholding the principle of quality being the cornerstone of enterprise development, Binjiang Property actively practices its philosophy of “Proprietor First, Service First, Quality First”, setting a benchmark for quality excellence and becoming an industry model.
In the past year, Binjiang Property propelled forward and expanded its service spectrum to provide engineering services for Hangzhou Xiaoshan International Airport. Services for such a high-end airport are a significant flag of the enterprise’s commitment to urban service and social responsibility. Besides, Binjiang Property also extended its urban service scope to the Hangzhou Xiaoshan Red Bicycle project and the Urban Park project, aiming to leave a profound and lasting impact on urban public service.
In the past year, Binjiang Property relentlessly pursued excellence and struck vibrant notes in the symphony of our times. From the practice of the spirit of Lei Feng to the provision of Ginkgo service company and free clinic service and the adherence to the Double Ninth traditions including preparing longevity noodles for the elderly, Binjiang Property took diverse initiatives to offer inclusive public services for middle-aged and senior residents and actively tackle the challenges posed by the increasingly aging society.
In the past year, Binjiang Property introduced various community cultural events to unleash the potential and vitality of residential quarters despite challenges in daily life. The flea market offered kids a chance to earn their pocket money, the open-air film festival brought a wave of nostalgia, and the “I’m a Swimmer” provided the young proprietors a stage to showcase their indomitable spirit.
In the past year, Binjiang Service Group was honored as the “2023 Zhejiang Provincial Model Enterprise of Corporate Social Responsibility”, Binjiang Property was honored as the “2024 Zhejiang Provincial Leading Enterprise in Service Industry”, and Binjiang Xixi Star project was honored as the Provincial “Beautiful Home” Demonstration Residential Quarter. Carrying all the honors and driven by its mission, Binjiang Property will continue its journey unwaveringly.
Pursue the Light, Lead the Future
In 2024, a group of proactive individuals emerged within Binjiang Property, spreading positivity and benevolence and devoting their lives to creating a better life for proprietors. During the conference, numerous awards such as “Excellent Liaisons”, “Excellent Community Managers”, “Binjiang Star Employees”, and “Excellent Project Leaders” were established to honor those individuals who illuminate the way ahead for the front line Binjiang Property Staff to achieve their shared aspirations.
Excellent Project Leaders
Chairman Yu presented the award to excellent project leaders
Metamorphosis
Li Xiaodan, Xixi Star Project Leader
Li Xiaodan, the project leader of Xixi Star, delivered a speech on behalf of all “Excellent Project Leaders”. Li Xiaodan joined the company as a management trainee five years ago and has kept in mind and benefited from the piece of advice from her mentor – be sincere with people and be respectful of everything – ever since. Being grateful for everything she has encountered during the journey, Li Xiaodan becomes the two-time winner of the honor of “Excellent Project Leader”. Looking ahead, she is committed to upholding the service philosophy of “Hearty Service, Loving Home” and the enterprise philosophy of “Proprietor First, Service First, Quality First”, and leading her team to provide services of even higher quality for proprietors and to contribute their strengths to the high-quality development of the enterprise.
Chairman Yu set seven objectives for the property service work in 2025
The greater your competence, the larger the platform you will be on
Further improving service quality and taking a two-pronged approach to soft and hard services; insisting on high-quality expansion and attracting talents with enterprise brand influence to achieve sustainable enterprise development; making operations resilient and aligned with current economic development trends, and enhancing upgrade-for-old and partial renovation services to pioneer a new path; further refining standardized enterprise management and making regular reviews to ensure effective and efficient enterprise management; promoting property personnel competence and strengthening talent development to create a strong and competitive team where team members are offered a platform that matches their competence.
Last but not least, the enterprise culture construction must go deeper to offer comprehensive care for employees and enhance their satisfaction. It’s important to make employees feel the warmth of a family environment and fully mobilize their subjective initiative and sense of ownership, allowing them to grow and make progress together with the enterprise.
“Thank you for your hard work” conveys gratitude for the dedication and resilience of Binjiang Property staff
As the Spring Festival of the Year of the Snake approaches, Chairman Yu extended heartfelt gratitude for the hard work of all the staff. Although Spring Festival is supposed to be a joyful time for family reunions, the Binjiang Property staff choose to provide uninterrupted service and stay around the proprietors, which profoundly demonstrates their noble professional spirit and strong sense of responsibility and once again underscores that how the enterprise growth is intertwined with their contributions and hard work.
In 2025, we will sound the drums and set forth once again, take the oars and set sail for a new journey
Let’s unite our thoughts and seize the day to move forward resolutely towards our established goals with unwavering belief. Under the leadership of the Board, we must have a clear understanding of the industry dynamics, accurately position ourselves within the industry, set a coherent development strategy, and establish our core competitive advantages while effectively implementing all the tasks. We should be confident that through the collective efforts of all Binjiang Property staff, we will certainly achieve new successes and reach greater heights.
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